The future must be dominated by corporate live streaming

The era of internet celebrity live streaming has come to an end. The popularity of Dongfang Live Streaming Room has announced one thing: the future will definitely be dominated by corporate live streaming rooms. Open a store = open an account. Distributing goods = distributing goods to new media. Most people don't have this awareness yet, but the structure is actually very simple. Some people may ask what to do if there is no one to open a live streaming room, but the traditional "store" model does not have much customer traffic, and you have to pay rent. The cost of the account live streaming room is only the traffic fee. In fact, the traffic on the Internet is much greater than the traffic obtained by opening a store.

Live streaming is an efficient means to promote corporate products, corporate image, and build trust with customers. Due to various reasons, traditional Internet celebrity live streaming have been declining. On the one hand, consumers are no longer willing to believe in the fixed sales terms of “anchors” and believe that most of them are false propaganda. On the other hand, the long-term live streaming method has led to e-commerce platforms gradually gaining control over market prices, and manufacturers and consumers no longer have any initiative. A large amount of money pours into the hands of a few people, which is not in line with the strategic goal of "common prosperity".

Therefore, enterprise live streaming must avoid such problems. For the machinery industry, the transaction amount of each order is often large, and it must be carried out through a combination of "online + offline". Traditional website operations often convey information through text, videos, and pictures. Live streaming sometimes make it easier to build trusting relationships with customers through real-time interactions. Live streaming with a stable frequency may not see any results in the short term, but over the long term, it will become a unique advantage for enterprises. Because this method has a "sense of history", it not only makes consumers more convinced, but also prevents it from being easily imitated and replaced by peers in a short period of time.

Zolytech has been insisting on carrying out live streaming activities since last year, including participating in exhibitions or daily product introductions, factory strength demonstrations, etc. In fact, it's not as easy as it sounds. It is not easy to maintain a stable frequency of live streaming and requires strong perseverance. But we believe it's worth it.

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